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72 Names (Hallelujah) Day 3: Manifesto create from nothing

July 20, 2011

I am a singer-songwriter Tally Koren writing to you today about the launch of new single 72 Names (Hallelujah) which will last for 72 days. Over the campaign I’m exploring the significance of the number 72 in lots of different situations and I would like you to be part of it!

I’d like to share with you my journey as a singer-songwriter doing everything by myself (DIY) the journey of my new single campaign.

When a major record label releases a single for an artist they probably start working on it one year ahead with a large team, with lots of preparation and a big budget. But in the last 10 years, since social media began, more and more artist are doing it by themselves, and releasing their own records. At the end of the day it’s all about the music.

At the start of my last single campaign for Beauty of the Duty I was all prepared with a plugger, a PR team, a launch party, video and had more of a budget. In my new campaign I’m in the situation where there is nothing ready besides from the single itself. But I have a very unique campaign, which will last for 72 days, so please watch my video and I hope you will want to join in.

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