72 Names (Hallelujah) Day : 37 72 Point PR

In my research for the number 72 I found out about 72 Point which is a news and pr agency. In the short meeting I explore the difference between PR for a campaign and a news agency. For example if a big company such as Boots or Virgin (who have a big budget) would like to get a story to the news, not as advertising, then they will use a news agency to find out more,  as they got a group of creative  journalist which know what the press is looking for .  really very interesting – have a look !

For more information please visit http://www.72point.com/

To claim your free download go to http://www.tallykoren.com


Published by

Tally Koren

International award-winning singer-songwriter is starting to make waves around the globe. She has been receiving great critical acclaim for her recent performances including the ‘Tate Britain’, the ‘Marbella Film Festival’, the ‘House of Lords’. A BBC Radio 2 playlist artist and the Fringe Award Winner for‘Best Singer-Songwriter’ 2011 Tally’s music has been featured on radio by Chris Evans, Graham Norton, and more In addition Tally is very passionate of using her music to build bridges between Israelis and Palestinians and has recently received a prestigious award as an “Ambassador for Peace” in the House of Commons.

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