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72 Names (Hallelujah) Day : 37 72 Point PR

August 23, 2011

In my research for the number 72 I found out about 72 Point which is a news and pr agency. In the short meeting I explore the difference between PR for a campaign and a news agency. For example if a big company such as Boots or Virgin (who have a big budget) would like to get a story to the news, not as advertising, then they will use a news agency to find out more,  as they got a group of creative  journalist which know what the press is looking for .  really very interesting – have a look !

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